Alan Elliott began his career in academia. During his time as an educator at several universities, he began consulting projects for a variety of industries. This is where he discovered it was the travel and tourism industry that captivated his real interest.

Merschen created Myriad, specializing exclusively in international travel marketing with private clients and governments on five continents. In 2016 Myriad became part of the MMGY Global portfolio of companies.

With the covid crisis as a catalyst, Alan Elliott created The Sigmund Project to foster innovation and collaboration in the tourism industry. A way to give back by looking forward.

He also serves on several global non-profit and start-up advisory boards. Always the educator, he still conducts marketing presentations throughout the world.